Globalblock - Brand Development

The broker you’ve been looking for.

Globalblock are a UK based digital asset broker, who provide a secure service that inspires confidence in the storage and access of cryptocurrencies. With a fully transparent offering, they are the first broker to provide a hands-on, human-touch service for their clients.

What we did

Brand Positioning

Visual Identity

Design

Tone of Voice

User Experience

Animation

Brand heritage

The focus of this experimental project was to give the brand a modern and distinctive facelift, whilst maintaining the key historical elements and instantly recognisable features of the brand.

Brand refresh

In response to a changing industry landscape, Globalblock needed a fresh brand position and identity, alongside the development of a new desktop and mobile platform. They asked us to create vibrant and straight-talking brand that aligned with their unique position as a secure, transparent and human broker.

Globalblock are the first UK based broker to offer a fully hands-on service alongside their cutting-edge technology. We developed an open, clear and human tone of voice with the aim of inspiring trust and confidence. The fresh and dynamic visual identity centers around ideas of security, human touch and accessibility.