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A deep dive into the world of marine conservation
Oceana is an organisation dedicated to a single mission - to restore our planet’s oceans to be as rich, healthy and abundant as they once were. We were briefed to create an opening sequence for use across video content and a documentary series.
What we did
Strategy
Creative Direction
Design and build
Animation
Optimisation
Brand heritage
The focus of this experimental project was to give the brand a modern and distinctive facelift, whilst maintaining the key historical elements and instantly recognisable features of the brand.
Paper puppets
Our family of marine life was created using the same cutout paper technique as the ocean landscape. Each animal was then animated through the scene at various depths to create an immersive experience of a deep dive beneath the waves.
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The most complex element of the whole sequence was creating shoals of fish that behave relatively lifelike. We wanted to give each fish an independence whilst remaining part of a unit. So we simply had to build it up layer by layer, giving each fish a unique swim paths and until we had a look we were happy with.
The scene
We created our animation to evoke a sense of depth and travelling beneath the waves. We achieved this by building the scene in a 3D environment and animating a camera down through the layers. We then created an immersive sound design to truly sell the experience of diving beneath the waves to the viewer.
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