Target, promote and boost downloads
We were tasked with a very simple brief - to help PKFI promote awareness to a niche global audience, and to drive downloads of its flagship annual publication. The solution was simple, to create a paid social media campaign across a targeted global market.
What we did
Strategy
Creative Direction
Design
Data Visualisation
Social Media Campaign
Paid Media
Brand heritage
The focus of this experimental project was to give the brand a modern and distinctive facelift, whilst maintaining the key historical elements and instantly recognisable features of the brand.
Setting standards
From Afghanistan and Zimbabwe, the Worldwide Tax Guide is a comprehensive annual report detailing taxation and business regulation regimes. The purpose of our campaign was to promote the launch of the 2022 guide and to set a new benchmark for downloads.
A record year
The campaign was rolled out across LinkedIn and Facebook over 8 weeks. In that time we reached over 13 million people, converted over 100k of those to the website and increased the guides annual download figure by over 500%.
Data visualisation
Once the campaign was complete, we created a simple and easy to navigate booklet of the results. The WWTG 2023 campaign is being modelled directly from this data.
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