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The anti-consultancy... consultancy
TONIC are an expertise-led capital markets consultancy. We partnered with them as part of a growth and transformation initiative to give them a new visual identity and web presence to elevate and launch them into the next phase of the business journey.
What we did
Branding
Visual Identity
Tone of voice
Web Development
Animation
Brand heritage
The focus of this experimental project was to give the brand a modern and distinctive facelift, whilst maintaining the key historical elements and instantly recognisable features of the brand.
Ready for more?
TONIC’s business model is built around empowering its clients to achieve more and to accelerate business objectives. So it was key for us to give them a web experience that simply and clearly defines their cross-domain expertise and how their solutions positively impact client firms.
More than...
Putting the business philosophy at the heart of the brand, we created simple iconography based on the coding symbol for ‘greater-than’. This was then integrated with a geometric typeface to follow the look through the entire logo.
Using the same methodology we created a suite of graphics and a web design focusing around simplicity - simplicity of message coupled with simple, easy to navigate imagery to convey the complex solutions TONIC offers it’s clients.
Engagement
The statement ‘Content is King’ is an old cliche that has stood the test of time, for the simple fact that it really is. Engaging and regular content that talks directly to your audience is central to a successful SEO strategy - and TONIC really understand this! Which is one of the many reasons we love working with them!
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